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Founded in Rome in 1945, Brioni is an Italian menswear brand globally recognized for its outstanding tailoring and understated luxury. Throughout the decades, Brioni has been the choice of charismatic and powerful men, business leaders and Hollywood celebrities worldwide.
Brioni Eyewear blends crafted technology with modern Italian elegance, giving form to sunglasses and optical frames of lasting beauty and quality in an effortless and understated form. Made by hand with the highest quality materials, from the mineral lenses to the bio acetates, titanium, the iconic hinge and hidden technical details, they reflect the exquisite artistry of the brand.
EPOS story, by his founder: "At that time my grandfather dressed, with great success, the Milanese gentry who attended the elite clubs and theatres in the city, amongst which “Scala”. One day he looked at a gentleman who had just come out of a tailor changing room, dressed in an elegant suit, but with a pair of spectacles of sheer charm on. He was a famous English archaeologist. So it was that evening, sitting at his writing desk at home that my grandfather started to design spectacle frames of harmonious and elegant forms in colours both frugal and natural; spectacles just as his tailored suits would have made him proud in creating objects “without time”.
I was fortunate to find that incomplete project and which I named “EPOS” in memory of his inspired and distinguished English archaeologist."
The Etnia Barcelona brand was created in 2003 with the idea of being the most creative and colorful brand in the international optical industry, creating unique eyewear whose value lies in the design of its colors.
Little by little the brand was taking on a sense that was turning glasses into an instrument for expression. Dressing up faces with yellow or orange or purple glasses was more than the mere use of an accessory and was becoming a means of expression wedged between fashion and art.
Launched in 2001 as a joint venture with Kering, Stella McCartney is a luxury lifestyle brand which includes ready-to-wear, accessories, eyewear, kidswear, lingerie, fragrance and activewear. In 2015, under a new partnership with Kering Eyewear, Stella McCartney re-launched her eyewear range which will further expand its offering with a new dedicated Kids collection in 2016.
A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The innovative and fresh eyewear collection compliments the designer's signature naturally confident, naturally feminine and modern designs and stays true to the brand's commitment to sustainability with the use of the specially developed bio acetate, created from naturally sourced raw materials.